Introducing the New Absolut Vodka and Ocean Spray® Cranberry Ready-to-Drink Collection
Get ready to elevate your cocktail game with the latest innovation from Absolut® and Ocean Spray®. Inspired by the timeless blend of Absolut Vodka and Ocean Spray Cranberry Juice, the new Vodka Cran™ RTD range delivers the perfect balance of premium vodka and real cranberry goodness mixed with sparkling water and natural flavors. With options like Vodka Cranberry™, Vodka Cran-Grape™, Vodka Cran-Pineapple™, and Vodka Cran-Raspberry™, there’s a flavor for every palate.
“Absolut Vodka and Ocean Spray Cranberry Juice have long been enjoyed together at bars and in homes across the country,” said Natalie Accari, Vice President, RTD & Convenience North America, Pernod Ricard USA. “We’re pleased to bring this beloved classic cocktail from two powerhouse brands to our consumers in a convenient new format.”
This is the first time Ocean Spray® is bringing its real juice credentials to the spirits category by licensing the brand for an RTD.
“We’re excited to work with Absolut to bring this iconic cocktail to consumers,” said Monisha Dabek, Chief Commercial Officer and General Manager, USA at Ocean Spray. “
To kick off the launch, Absolut is rolling out a limited-edition Galentine’s Day kit, perfect for celebrating love and friendship. Complete with exclusive can accessories and a gift card for takeout or snacks, it’s everything you need for a memorable night in with your closest friends.
The Absolut Vodka and Ocean Spray Cranberry ready-to-drink collection is currently only available in the US.
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