ABSOLUT® VOTED #1 SPIRIT IN TIME’S WORLD’S BEST BRANDS 2024 

Absolut was announced as the #1 spirits brand in TIME World’s Best Brands of 2024 – TIME’s inaugural list released in partnership with Statista this year, a leading provider of market and consumer data and rankings.  

“We are thrilled to share that Absolut Vodka has been voted the #1 Spirit Brand in TIME’s World’s Best Brands of 2024,” said Caroline Begley, Vice President Marketing at Pernod Ricard USA. “This incredible recognition, voted by US consumers, is proof that strong connections with our community drives lasting success, shapes consumer decisions and builds an iconic brand. Thank you to everyone who supports and believes in Absolut—this one’s for you!” 

Scores are based on brand awareness, social buzz, likeability, usage and loyalty surveying more than 22,000 US consumers about brands across 66 categories. The survey reveals an unfiltered view of how customers perceive and interact with brands and the power of a strong marketing presence over consumer decisions. Absolut received a score of 100 (out of 100).  

For the full list of TIME’s World’s Best Brands of 2024, visit time.com/collection/worlds-best-brands-2024.    

ENJOY RESPONSIBLY 

ENJOY RESPONSIBLY. ABSOLUT® VODKA. PRODUCT OF SWEDEN. 40% ALC./VOL. DISTILLED FROM GRAIN. ©2024 IMPORTED BY ABSOLUT SPIRITS CO., NEW YORK, NY.