Did the lack of eye contact make the process more difficult? – No, says Sharif Hamza, Shannan and I know each other personally and there is a level of trust and understanding that allowed for everything to just flow and be instinctive.
What was the inspiration behind the shoot? – I wanted to create an interpretation of a model’s mind; a woman that is constantly looking at herself and constantly being looked at, a girl who is always ready for the camera.
What feelings do you want to convey in the images? – A sense of confidence, of power, of fashion.
Do you have a favorite among the previous ABSOLUT fashion collaborations? – Yes, Herb Ritts – Pure Iconography.
