It’s not just looks, it’s what’s underneath. The denim has (apart from a lot of swag) a high tech shield on the inside with supreme cold preserving capacity. Taken from the freezer, the Absolut Denim skin keeps the Absolut Vodka Original cool for up to two hours – perfect for the proper urban summer party.

This innovative second skin was a venture between Absolut and celebrated Brooklyn based edgy denim designer Loren Cronk, a star in the avant-garde street fashion scene with a global reputation for his highly demanded handmade denim jeans.