Absolut 72 Bian
2010
Designed by British singer, songwriter, and actor Olly Alexander, Absolut Mosaik is a Limited Edition Absolut Original Vodka bottle that celebrates individuality and how together, we can drive positive change, push boundaries, and build a better world.
Olly, a fearless voice at the forefront of discussions affecting the LGBTQ+ community and mental health, has reimagined Absolut’s iconic glass bottle, interpreting and amplifying our ‘Born to Mix’ message.
Just like a mosaic, where every piece is unique but together creates something of beauty, the bottle’s stunning blue and pink winter hues represent diversity and serves as a reminder of how colorful the world can be when people embrace each other’s opinions and perspectives.
“As humans we are so multifaceted, I wanted my design with Absolut to nod to our individuality but also reflect our diverse human nature. I thought a mosaic was a nice way to illustrate how we are all unique but when we mix together, we have the power to create something beautiful,” says Olly.
Because we’re all #Borntomix
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L’ABUS D’ALCOOL EST DANGEREUX POUR LA SANTÉ, À CONSOMMER AVEC MODÉRATION.