Absolut 72 Bian
2010
To quote the inscription on our Absolut Boston bottle;
“In a city rich with monuments commemorating a nation, the one that stands above all is a dented green wall 37 feet tall, 240 feet long, and some 310 feet from home plate down the left-field lane.”
With its green backdrop the Absolut Boston limited edition bottle was a tribute to the infamous “Green Monster”, the nickname of the left field wall at Fenway Park, home of Boston Red Sox baseball team.
Alluding to the historic Boston Tea Party of 1773, we flavored Absolut Boston with black tea and elderflower. A combination that proved popular with the bartenders and vodka fans of Beantown.
To celebrate the launch, we constructed our own “Wall of pride” on Boston’s Boylston Plaza. Made up of 28 green tiles, created and signed by various celebrities with ties to Boston, which were then auctioned off to raise money for charity.
As a sign-off we donated $50,000 to the Charles River Conservancy,a charity that strives to keep Boston’s drinking water clean and preserve the many green areas around the city.
Cheers, Boston!
2010
2018
2018
2014
2010
2006
2009
2010
2016
2017
2012
2013
2013
2008
2019
2013
2013
2007
2018
2015
2013
2017
2016
2010
2012
2013
2015
2011
2015
2018
2023
2012
2014
2013
2016
1992
2012
2008
2008
2013
2012
2011
2023
2013
2020
2007
2009
2016
2013
2014
2013
2012
2017
2012
2009
2011
2017
2022
2011
2014
2010
2012
2012
2009
2021
2012
2011
2018
2011
2018
L’ABUS D’ALCOOL EST DANGEREUX POUR LA SANTÉ, À CONSOMMER AVEC MODÉRATION.