Absolut 72 Bian
2010
At Absolut, we see power and beauty in waste and we believe that with little creativity we can all make something old and unwanted come back around in a new form.
With the launch of Absolut Comeback, Absolut wanted to encourage recycling and a more circular lifestyle that has less impact on our planet. The bottle was made with more than 41% recycled glass, just like all Absolut’s bottles.
Sustainability has been part of Absolut’s mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local economies, communities and ecosystems.
Marking the launch of the new limited edition bottle, Absolut cocreated a guide to a circular living together with a collective of inspirational minds across the sustainability and creative industries. The guide brings together hacks, insights and anecdotes from the influencers, environmental journalist, and many other progressive creators for an easy-to-follow plan that supports us on our journey to living a more circular lifestyle.
2010
2018
2018
2014
2010
2006
2009
2010
2016
2017
2012
2013
2013
2008
2019
2013
2013
2007
2018
2015
2013
2017
2016
2010
2012
2013
2015
2011
2015
2018
2023
2012
2014
2013
2016
1992
2012
2008
2008
2013
2012
2011
2023
2013
2020
2007
2009
2016
2013
2014
2013
2012
2017
2012
2009
2011
2017
2022
2011
2014
2010
2012
2012
2009
2021
2012
2011
2018
2011
2018
L’ABUS D’ALCOOL EST DANGEREUX POUR LA SANTÉ, À CONSOMMER AVEC MODÉRATION.