Absolut India

A design highlighting the diversity in culture, tradition and colors, with a flavor from the king of fruits and the master of spices. This limited edition with the refreshing taste of mango and distinct notes of pepper, was smooth and mellow with a well-balanced spiciness, courtesy of India.

Depicting a limited edition bottle for a nation with so many riches, we honestly needed help. How can one source the diversity of India?

Collaborating with Talenthouse India – South East Asia’s leading creative crowdsourcing platform, we were brought on an unforgettable visual journey of true India, piece by piece guiding us through the past, present and future of this vast, multifaceted place on earth.

Eternally grateful for all the contributions that were presented, we could witness how online voters and a jury of prominent Indian creatives from different fields found that special snowflake out of the 2,700 who vied for the opportunity. The winning artwork perfectly captured the spirit of ecstatic chaos, the culture of many and the vibrancy of few.

With such engagement, high level of creativity and great collaborations, we had difficulties leaving India.So we didn’t.