Absolut Extrakt

The idea behind Absolut Extrakt was to reference the world of apothecaries and how ingredients are crafted and extracted for the greatest impact.

Its juicy, well-balanced taste, with a spicy kick, was made to be enjoyed primarily as a chilled shot. The name clearly connects to the occasion. A shot is like a tincture, a concentrated and powerful extract, and Absolut Extrakt delivered just that with its fresh, spicy, smooth, and distinct character of green cardamom.

The bottle’s design is a modern tribute to the globally iconic Absolut bottle, once inspired by an old medicinal bottle. The brass cap and details have an old-world patina with references to heritage and tradition.

Absolut Extrakt, being a delicious and quality shot option, also tells the story of Absolut’s Swedish roots. Swedes have been infusing alcohol with spices, herbs, and plant extracts for centuries. The spice-infused spirit was often drunk as a shot, or a “snaps” as Swedes would refer to it, and Absolut Extrakt is a modern interpretation of that traditional Swedish snaps.