header background image

Absolut Unique

“Chiunque potrebbe fare uno o due prodotti unici. Noi stiamo facendo quasi quattro milioni”.

L’innovazione e la creatività ci sono sempre state a cuore e fin dall’inizio abbiamo avuto il privilegio di lavorare con i migliori artisti del mondo per alimentare questa passione.

Per Absolut Unique, volevamo vedere se potevamo portare la creatività fino alla linea di imbottigliamento, rendendo le nostre macchine e il nostro personale – così come Absolut come azienda – il creatore.

Il fatto che molti (noi compresi) dubitassero che ciò fosse possibile, ci ha reso ancora più desiderosi di scoprirlo.


And so it began

We soon realized that everyone had to step away from their usual process, without compromising on either safety, timings or quality. We re-engineered the entire production line to create that carefully orchestrated randomness, trying to meet the high standards of visual appeal that is Absolut. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles.

Ignorance is bliss but in Åhus, everyone knows their s*

During one of many workshops, our fork truck drivers came up with the brilliant solution of repositioning each pallet in the warehouse to make sure that the bottles’ designs and their unique numbers were randomly scattered all over the world (another great perk of having our Once Source concept, but a nightmare for Absolut’s collectors – sorry!). Had we known then what we learned along the way, we would probably have done it anyways. But it wouldn’t have been a given.

Moment of truth

As we finally pushed the button, our jaws dropped as we witnessed the conveyor belt spitting out beautiful pieces of street art at fast rate, all different from the other. Adding the final touch, a mat paper label featuring each bottle’s unique number, we knew that we’d accomplished something few brands in the world could.

How unique are they – really?

Just out of curiosity, we asked Quality Management Professor Mattias Elg from Linköping University in Sweden to figure out how many bottles we had to create before two identical ones would appear. When he told us 94 quintillion bottles – that’s 94 times 10 to the 18th power, or more than 13 billion bottles for each person on earth – we felt that we were on the safe side to call this Absolut Unique.

Absolut Unique is a true original, inside and out. Read more about the taste and heritage of Absolut Vodka Original here.




Global Limited Edition


Family Business


Bottle 700ml, Bottle 750ml, Bottle 1000ml


Absolut Vodka Original

Bottiglie Prodotte:


Bevi responsabilmente. Non inoltrare a nessuno al di sotto dell'età legale per il consumo di alcolici