Absolut Unique

L’innovazione e la creatività ci sono sempre state a cuore e fin dall’inizio abbiamo avuto il privilegio di lavorare con i migliori artisti del mondo per alimentare questa passione.

Per Absolut Unique, volevamo vedere se potevamo portare la creatività fino alla linea di imbottigliamento, rendendo le nostre macchine e il nostro personale – così come Absolut come azienda – il creatore.

Il fatto che molti (noi compresi) dubitassero che ciò fosse possibile, ci ha reso ancora più desiderosi di scoprirlo.

And so it began

We soon realized that everyone had to step away from their usual process, without compromising on either safety, timings or quality. We re-engineered the entire production line to create that carefully orchestrated randomness, trying to meet the high standards of visual appeal that is Absolut. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles.

Ignorance is bliss but in Åhus, everyone knows their s*

During one of many workshops, our fork truck drivers came up with the brilliant solution of repositioning each pallet in the warehouse to make sure that the bottles’ designs and their unique numbers were randomly scattered all over the world (another great perk of having our Once Source concept, but a nightmare for Absolut’s collectors – sorry!). Had we known then what we learned along the way, we would probably have done it anyways. But it wouldn’t have been a given.