Absolut 72 Bian
2010
Created in collaboration with contemporary Korean artist, Heo Wook, the multidimensional bottle design reflects a unique vision of Korea;
Each piece of the Korean letters from the Hangul alphabet fits together like pieces of a puzzle, where the consonants and vowels are intricately combined to form the word Absolut.
The five symbolic Korean ‘obang’ colors blue, red, yellow, white and black. Yellow, the Korean symbol for ‘center’, ‘bright’ and ‘hope’, stands out prominently, symbolizing the dynamic and bright future of Korea.
The design celebrates the country’s past while reinterpreting it for the modern day. And we think it’s beautiful.
With a flavor mixture that goes beyond exceptional, the taste of Absolut Korea is inspired by Korean Kimchi, a smooth and peppy blend of coffee, almond and chili flavor that starts with a hint of mild sweetness and finishes with spice. The selection of flavors provide a contrasting yet surprising and well-balanced blend of bittersweet and spiciness – the authentic taste of Korea.
2010
2018
2018
2014
2010
2006
2009
2010
2016
2017
2012
2013
2013
2008
2019
2013
2013
2007
2018
2015
2013
2017
2016
2010
2012
2013
2015
2011
2015
2018
2023
2012
2014
2013
2016
1992
2012
2008
2008
2013
2012
2011
2023
2013
2020
2007
2009
2016
2013
2014
2013
2012
2017
2012
2009
2011
2017
2022
2011
2014
2010
2012
2012
2009
2021
2012
2011
2018
2011
2018
L’ABUS D’ALCOOL EST DANGEREUX POUR LA SANTÉ, À CONSOMMER AVEC MODÉRATION