Absolut Vodka
Swedish vodka
Bold, original, creative. Absolut Vodka launched in New York, 1979. Our transparent bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.
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Inspiration through collaboration
It was something of a first when Absolut started collaborating with artists and thinkers. Our first collaboration was in 1985 with Andy Warhol. The success of the ‘Absolut Warhol’ commission kick-started something of a relay race, with the Absolut baton being passed between some 550 artists since. There are over 850 pieces of Absolut art on display at the “Spritmuseum” in Stockholm — you should come see it sometime.
Advertising, our way
Where other brands created loud, abrasive campaigns, we stuck to our Scandinavian roots — cool, calm, collected. Visual and verbal puns combined with simple, striking imagery, always with our famous bottle’s silhouette somewhere in the ad. We are proud to say this came to be the longest running marketing campaign in advertising history.
Evolution, not revolution
Absolut Vodka is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion. And since all vodka from Absolut is produced in Southern Sweden, our superb vodka tasted exactly the same then as it does now. Nothing has changed.
Made with Swedish Water and Winter Wheat
Drinks and Cocktails with Absolut Vodka
Absolut Vodka Martini
Ingredients
Ice Cubes
45 ml Absolut Vodka
5 ml Dry Vermouth
1 Twist Lemon Zest
1 Whole Green Olive
How to make
Fill a mixing glass with ice cubes. Add all ingredients. Stir and strain into a cocktail glass. Garnish with a twisted lemon zest and a green olive.
Bloody Mary
Ingredients
30 ml Horseradish
45 ml Absolut Vodka
120 ml Tomato Juice
4 Dashes Hot Sauce
10 ml Worcestershire Sauce
10 ml Lemon Juice
1 Wedge Lemon
1 Stick Celery
How to make
Fill a mixing glass with ice cubes. Add all ingredients. Stir and pour into a highball glass. Garnish with a lemon wedge and a celery stick.
Espresso Martini
Ingredients
Ice Cubes
40 ml Absolut Vodka
20 ml Kahlúa
20 ml Espresso
3 Whole Coffee Beans
How to make
Fill a shaker with ice cubes. Add all ingredients. Shake and strain into a cocktail glass. Garnish with coffee beans.
WHAT DOES ABSOLUT VODKA TASTE LIKE?
Absolut vodka, 40% ABV
| Nutritional Information | Per serving* | Per 100 ml |
|---|---|---|
| Energy (kJ/kcal) | 275/66 | 916/221 |
| Alcohol (g) | 9.5 | 31.6 |
| Fat (g) | 0 | 0 |
| of which Saturates (g) | 0 | 0 |
| Carbohydrates (g) | 0 | 0 |
| of which Sugars (g) | 0 | 0 |
| Protein (g) | 0 | 0 |
| Salt (g) | 0 | 0 |
