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Terms of Use

1. Introduction

This website is operated by The Absolut Company AB, hereinafter referred to as “we”, “us” or “TAC”.

These Terms of Use (“Terms”) governs the TAC website, absolut.com including any other social media, desktop or mobile application (the “Site”) maintained or controlled by TAC. These Terms expressly incorporate by reference and include the TAC Privacy Policy and TAC Cookie Policy as well as any other guidelines or disclaimers that may be posted or updated on specific pages herein or on any notice sent to you.

Your use of the Site is governed by these Terms.  If you do not agree to these Terms, please do not use this Site. TAC reserves the right, at its complete discretion, to change, modify, add, or remove portions of these Terms at any time. We encourage you to review these Terms from time to time because any changes are binding on you.

2. Age Requirement for Use of Site. 

This Site is intended only for the use and enjoyment of persons who are of legal age to purchase beverage alcohol in the jurisdiction in which they reside. You must be of legal purchase age or older to access or otherwise use the Site and related services. Persons under legal purchase age are prohibited from using the Site or such services in any way. Certain content on the Site may contain material that may be considered inappropriate or offensive. If you consider any material on the Site to be inappropriate or offensive, please refrain from visiting the Site.

3. Intellectual Property Rights.

Unless otherwise noted, the design of the Site, including the software, source code, text, audio, logos, images and all other content and materials that are part of the Site (collectively, “Content”) are copyrights, trademarks, trade dress or other intellectual properties owned, controlled or licensed by TAC. You may access the Site for your personal, noncommercial use only. Copying or storing of any Content for other than personal, noncommercial use is expressly prohibited without the prior written permission from TAC or the rightsholder identified in the individual content’s proprietary notices including copyright notice. Neither title, rights or interest are transferred to you by use of or access to this Site; rather, all rights, title and interest in and to all aspects of the Site remain the property of TAC.

Except as set forth in these Terms, you may not modify, adapt, translate, exhibit, publish, transmit, participate in the transfer or sale of, reproduce (except as provided in this section of the Terms), create derivative works from, distribute, perform, display, reverse engineer, decompile or disassemble, or in any way exploit, any of the Content, software, materials or Site in whole or in part. Content on this Site is provided for lawful purposes only.

4. Disclaimer of Warranties.

THE MATERIAL ON THIS SITE COULD INCLUDE TECHNICAL INACCURACIES OR TYPOGRAPHICAL ERRORS. THE MATERIALS ON THIS SITE ARE PROVIDED “AS IS” AND WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE BY APPLICABLE LAWS, TAC DISCLAIMS LIABILITY FOR NEGLIGENCE AND DISCLAIMS ALL REPRESENTATIONS AND WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. TAC DOES NOT WARRANT THAT THE FUNCTIONS CONTAINED IN THE SITE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT THE CONTENTS WILL BE CORRECT, ACCURATE OR RELIABLE, OR THAT THIS SITE OR THE SERVER THAT MAKES IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOU (AND NOT TAC) ASSUME THE ENTIRE COST OF ALL NECESSARY SERVICING, REPAIR OR CORRECTION.

5.Limitation of Liability.  

UNDER NO CIRCUMSTANCES SHALL TAC OR ITS AFFILIATES, SUBSIDIARIES, PARENT OR RELATED COMPANIES BE LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING, BUT NOT LIMITED TO DIRECT, INCIDENTAL, CONSEQUENTIAL, INDIRECT OR PUNITIVE DAMAGES), HARM, OR INJURY THAT RELATE TO, ARISE OUT OF, OR RESULT FROM THE USE OF, OR ACCESS TO, OR THE INABILITY TO USE, ANY OF THE MATERIALS OF THIS SITE, OR ARE CAUSED BY ANY FAILURE OF PERFORMACE, ERROR, OMISSION, INTERRUPTION, DEFECT, DELAY IN OPERATIONAL TRANSMISSION, COMPUTER VIRUS OR LINE FAILURE.

6. Indemnification.

You agree to defend, indemnify and hold TAC, its directors, officers, employees, agents and affiliates harmless from any and all claims, liabilities, costs and expenses, including, without limitation, reasonable legal fees and costs, arising in any way from your use of the Site or the placement or transmission of any message, information, software or other materials through the Site by you.

7. Unsolicited or Solicited Materials.

All remarks, suggestions, ideas, creative concepts, graphics, or other information communicated through this Site or otherwise sent to TAC, including without limitation, product or advertising ideas, (collectively, “Submission”) will forever be the exclusive property of TAC, who will not be required to treat the Submission as confidential, and will not be liable for any use whatsoever or disclosure of the Submission, and need not provide any compensation or acknowledgement for the Submission. Without limitation, TAC will have exclusive ownership of all present and future existing rights to the Submission of every kind and nature anywhere, including the right to use, reproduce, modify, adapt, publish, transmit, create derivative works from, distribute, perform and display such Submission. You warrant and agree not to submit any material that (a) are protected by copyright, other proprietary or intellectual property rights, or derivative works with respect thereto, except as allowed herein or otherwise approved in advance for use by the owner of the relevant right; (b) infringing, unlawful, threatening, libelous, defamatory, obscene, pornographic or profane material that could constitute or encourage criminal or unlawful conduct, or material containing spam or advertising content. You acknowledge that you are responsible for whatever Submission you send, and you, not TAC, have full responsibility for the message, including its legality, reliability, and originality. By submitting content to this Site, you agree that TAC has the right to remove and delete postings for any reason whatsoever, or for no reason at all. TAC reserves the right to filter all posts and submissions from individuals who display persistent behavior contrary to the Terms governing use of this Site.

8. Compliance with Digital Millennium Copyright Act.

We respect the intellectual property rights of others and require that the people who use the Site do the same. If you believe that your work has been copied in a way that constitutes copyright infringement, please forward the following information to the Copyright Agent named below:

  1. The signature of a person authorized to act on behalf of the owner of the copyright. This signature can be physical or electronic.
  2. A statement that this person is authorized to act on behalf of the copyright owner.
  3. A statement that this person has a good faith belief that the use of the material in the complained-of manner is not authorized either by the copyright owner, by the owner’s agent, or by law;
  4. A description of the copyrighted work that you claim has been infringed, and a description of where the allegedly infringing material is located on the Site; and
  5. Your address, telephone number, and e-mail address.

Please put “Notice of Infringement” in the subject line of all such notifications.

Copyright Agent:

Corporate Counsel

The Absolut Company AB
Stockholm, SE-117 97 Sweden
Phone: +468-744 70 00
Email: [email protected]

9. No Confidentiality. 

You agree and acknowledge that by using this Site, any and all communications and/or information transmitted by you to or through the Site will not be treated as confidential or secret.

10. Accessibility Notice.

TAC is committed to accessibility. That commitment means that TAC aims to provide this Site in accordance with Web Content Accessibility Guidelines (“WCAG”). Please send us an email on [email protected] if you have ideas on how we can improve our Site’s accessibility.

11. Links from and to the Site.

This Site contains links to other Internet sites and resources. TAC is not responsible for the availability of external sites or resources linked to this Site and does not endorse and is not responsible or liable for any content, advertising, products or other materials on or available from such sites or resources. Transactions that occur between you and the third party are strictly between you and the third party and are not the responsibility of TAC. Because TAC is not responsible for the availability of these outside resources or their content, you should review the Terms of these linked sites, as their policies may differ from ours. You should direct any concerns regarding any external link to its site administrator.

12. Governing Law.

These Terms shall be governed in accordance with the laws of the United States, notwithstanding any principles of conflicts of laws. Except as described otherwise, all materials in this Site are made available only to provide information about TAC and makes no representation that these materials are appropriate or available for use in other locations. If you use this Site from other locations, you are responsible for compliance with the applicable local laws.

13. Miscellaneous.

We reserve the right, for any reason, in our sole discretion, to terminate, change, suspend or discontinue any aspect of the Site, including, but not limited to, content, features or hours of availability. We may also impose limits on certain features of the Site or restrict your access to part or all of the Site without notice or penalty.

If any provision of these Terms is held to be unlawful, void or unenforceable, all remaining provisions shall be deemed to remain in full force and effect.

14. Company Information

The Absolut Company AB is a company registered under the laws of Sweden with reg. no. 556015-0178. We control and operate this Site from Marieviksgatan 19A, 117 43 Stockholm, Sweden (postal address: SE-117 97 Stockholm, Sweden). If you would like to communicate with us, please contact us at the address above or at [email protected].

Enjoy Responsibly. Do not forward to anyone under legal drinking age.