It seems like Spring only just arrived, however, a new season is already in ready to bloom - the music festival season. Last month, SXSW gave a peak into some of the emerging talents in the music scene, but now it's Coachella roaring its mighty voice with the biggest names in the world, mixing music, with art, and hundreds of thousands of people opening up to be inspired by the possibilities of creative expression.

Absolut loves music festival season.

Photography, music, tech and limited edition collaborations teamed with fruity and colorful cocktails.

Welcome. Meet Baz Luhrmann the brilliant film and photo mastermind that have created the new limited edition Absolut OZ released in Australia. The Absolut team joined SXSW in Austin, Texas for some film, music and tech inspiration and at the same time released the latest US edition Absolut Texas. Get inspired and browse through our latest coverage have a drink and most important. Enjoy!

Caravan: A Grain of Sand

Caravan: A Grain of Sand

Together with Absolut, Caravan, a United Arab Emirate based artist collective, presented an Absolut Art Bar Installation at the 2014 Art Dubai. The site-specific, large-scale art installation created by Caravan, named A Grain of Sand, was a unique bar and lounge on the Fort Island in the heart of the art fair.

Introducing Nadim Abbas

Introducing Nadim Abbas

Artist Nadim Abbas is collaborating with Absolut: creating an Art Bar Installation in Hong Kong for the duration of Art Basel in Hong Kong, Absolut is a presenting Part- ner of the renowned Art Fair.

SXSW 2014 Roundup

SXSW 2014 Roundup

SXSW still rocked. No doubt about that. But there was more Electronic Music & Hip Hop on display than ever before.

Absolut Art Bar

Absolut Art Bar

Charli XCX reinvents her style as an exuberant brand of New Wave Pop.

Coachwhips

Coachwhips

When just before SXSW 2014, the Coachwhips announced they’d reunite for the festival in the original lineup, garage rockers worldwide let out a collective hoot.

Connan Mockasin

Connan Mockasin

In a festival where everyone seeks to stand out, Connan Mockasin makes it look easy.

NPR Showcase

NPR Showcase

NPR's much buzzed-about showcase delivers a varied approach to SXSW.

Fashion weeks, cultural collaborations, bringing ideas to life and classy cocktails.

Welcome. Meet Rafael Grampá and follow the transformative evolution of #NextFrame where you can be a part of creating a new animated film. Follow Absolut around the globe and experience great inspiration during the world’s fashion weeks. Indulge your digital inspiration with classy cocktails from Absolut made by some of the worlds best mixologists. Absolut.com cultural cocktail inspiration.

Enjoy!

Alexander Wang Goes for the Gold

Alexander Wang Goes for the Gold

Pretty much all fashion week parties are amazing - they have the best dj’s and bands, are at the coolest new spots, and have the best looking crowd.

Eckhaus Latta – Fashion & Form

Eckhaus Latta – Fashion & Form

Eckhuas Latta is a New York based fashion label founded and designed by Zoe Latta and Mike Eckhaus. All garments are produced in the US, between New York and LA; where art and fashion are seamlessly united.

Absolut and Art – a short introduction

Absolut and Art – a short introduction

Absolut was the first spirit brand to forge close ties with art and artists, and we continue this legacy by constantly working with ground-breaking artists. By introducing the Absolut Art Award, Absolut has a new platform on which we are able to create fascinating synergies with amazing artists and writers.

Absolut Exposure with Johan Renck

Absolut Exposure with Johan Renck

Swedish director Johan Renck has two requirements before taking on a new commission.
He has to have a good gut feeling about it. And it has to be fun.

An Eye for Style

An Eye for Style

Since 1980, the British based i-D magazine has put the spotlight on both up-and-coming designers and photographers.

New York New York

New York New York

Fashion week is almost as much about the after-parties as the shows themselves.
/se/news/Fashion/Man-About-Town/

Man about Town

It’s the season of fashion weeks (when is it not?) and Absolut Edit headed to New York for mens autumn/winter 2014 market and caught up with Schnayderman´s at MAN New York

/se/news/Fashion/House-of-Dagmar/

House of Dagmar

All expectations high and a massive fashion packed international crowd gathered at the Berns Hotel to experience the autumn/winter 2014 collection by House of Dagmar.

Music, Celebration and holiday cocktails

Welcome. We are getting ready for the festive season, and what better way to do this then teaming up with progressive electric girls of Icona Pop. Read the cover story while having a zip of Absolut Tune, get to know the dancers from house of extravaganza, celebrate the end of this year with Absolut Originality and have a great holiday.

Enjoy!

/se/news/celebration/icona-pop-all-night/

Icona Pop All Night

Icona Pop hasn’t even finished their performance when Will Ferrell rises from his chair and starts some slow, statesman-like applause.

Meet the Stars of House Ballroom

Meet the Stars of House Ballroom

Few people outside of House Ballroom even know it exists, however, this under- ground movement might be the most raw form of self-expression on the streets.

Art, Lifestyle and Cocktails

Welcome. This month it´s all about art, lifestyle, transformation and cocktails. We visit Art Basel in Miami Beach and celebrate the Absolut Art Bar ”Night Court” with Ry Rocklen. We deep-dive into the brand home of Absolut and show the inside of ”Atelier”. Proudly we presents the Absolut Originality, and take you through the Absolut Art Award 2013 through the eyes of Fransesca Gavin.

Enjoy!

The Patron of the Art Fan

The Patron of the Art Fan

Making it as an artist is just about as hard as becoming a rock star, except with way fewer fans screaming in adoration.

The Edit

The Edit

A grand tour of the most current November / December Art exhibitions in New York presented by Jordan Nassar.

Absolut Art Bar at Palais de Tokyo

Absolut Art Bar at Palais de Tokyo

Visitors to Palais de Tokyo will have the opportunity to observe Riedel’s transformation of sounds into text first hand; the noise created by visitors to the museum will be converted and projected as text into the Absolut art bar installation.
The A-list party

The A-list party

As we get ready for February's fashion weeks, lets take a look back at last season's A-list events.

Meet Ry Rocklen

Meet Ry Rocklen

This December, Los Angeles-based artist Ry Rocklen unveils his installation Night Court, produced in collaboration with Absolut…


True originals by Absolut

Always seeking to take cocktail culture in new and unexpected directions, we have let a drop of
originality seep into the cocktail collection created for Absolut Originality.

Absolut Punch Bag

Absolut Punch Bag

Absolut Vodka, chamomile tea, sherry, lemon juice, honey…

Absolut Message
in a bottle

Absolut Vodka, elderflower cordial, lemon juice…

Absolut Cobalt Cloud

Absolut Cobalt Cloud

Absolut Vodka, pineapple syrup, lillet blanc, maraschino…

Absolut Pistachio Moustachio

Absolut Pistachio Moustachio

Absolut Vodka, coffee cold, condensed milk…


Creating the house of Absolut

Creating the house of Absolut

Every artist needs a studio, a place filled with the objects that light fires in their creativity. Atelier is the studio of Absolut.

The Transformation


From the moment it began, the world was changing. From the moment we’re born, our transformation begins. Our individual and collective destinies depend on our capacity for transformation. Whenever we dream, whenever we create, whenever we act, we transform. Transformation is possibility.

The Lure of Blue

The Lure of Blue

“It was then that I remembered the colour blue, the blue of the sky in Nice that was at the origin of my career as a monochromist.”