Introducing the new limited-edition bottle, Absolut Recycled. Like all our bottles it’s made with more than 41% recycled glass.
At Absolut, we see power and beauty in waste, and we believe that with a little creativity we can make something old and unwanted come back in a new form.
Available in-stores for a limited time only.
ABSOLUT TRASH | LONDON
To celebrate the launch of the Absolut Recycled bottle, we gave sustainability a literal platform this London Fashion Week. Meet the Absolut Trash fashion show.
The runway was made from the waste from London Fashion Week’s biggest parties and used to showcase progressive, sustainability-focused designers. By giving a platform to these important designers, and giving you the chance to take part in a show, we're hoping to encourage awareness and excitement for more sustainable living.
Take a look below at the amazing designers we worked with for the show.
What Does Absolut Recycled Taste Like?
Absolut Recycled contains the same premium taste you’ve come to know and love as the original Absolut Vodka. Made exclusively from natural ingredients, Absolut doesn’t contain any added sugar. In fact, Absolut is as clean as vodka can be. Still, it has a certain taste: rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.
Introducing the Recycled Cocktail Collection, remixing how drinks should be mixed. Just like Absolut Recycled—and every bottle we create—these cocktails call for recycled and reused ingredients for better-than-before creations.
Limited edition bottle, long-term philosophy.
At Absolut, we don’t see waste as waste, we see it as a resource and an asset. We believe that waste is useful and with a little creativity we can all drive positive change. Watch how our new limited-edition bottle comes to life.
The Absolut Way of Making Vodka
In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite amount. Fast forward 100 years and it was reintroduced as Absolut. Just as then, Absolut is produced in Åhus, L.O. Smith’s birthplace—the very same place where the wheat used for making the vodka is grown. And since the way Absolut is crafted with care will never change, neither will the true taste of our premium vodka.
Keeping Natural Ingredients Natural
The core ingredients in Absolut Vodka are water and winter wheat. Our water comes from a deep well in Åhus where it’s protected from impurities. Our winter wheat is specially selected and differs from other crops; sown in autumn, and harvested the following fall. During the winter days, it grows hardy and robust under the thick Swedish snow—minimizing the need for fertilizer.
We believe in a world where we all pitch in—making it better for everyone, everywhere. We want a world where we all benefit on a local level by recycling, reusing, and renewing with the resources we already have. So, we look to the future, aiming to further minimize our impact on the planet and make the move to a more circular system. See below just how we’re making it happen.
We take responsibility for the entire production from seed to bottle, to ensure the quality of our vodka for a better world and a better vodka. ”One Source” is our production philosophy, meaning that every aspect of our production journey takes place in and around the small village of Åhus, Sweden. All ingredients for Absolut Original Vodka are sourced from southern Sweden.
Each bottle of Absolut is made from more than 41% recycled glass. Our mission for progression isn’t finished, we continually strive to increase the amount of recycled glass in our bottles—1% at a time.
In our production process, we send almost no waste to landfill. In fact, less than 1% of our production waste go to landfills.
Energy-efficiency has been among our top priorities throughout the years, and today, our distillery is one of the most energy-efficient in the world (Source: 2018 Bier Benchmarking Executive Summary).
We’re proud to say we have CO2 neutral distillation. We achieve this by planting trees to offset carbon emissions and using approximately 85% renewable energy at our facilities (Internal Audited Data).
|Typical values||Per 10g alcohol||Per serving*|
|Total fat (g)||0||0|
|– Saturates (g)||0||0|
|*Serving = 35 ml|