WE’VE JUST BEGUN
UNBOTTLING THE FUTURE

No matter what the future holds, we want to make it more sustainable. There’s still some way to go, but with time, we think our bottles will help create future spirits worth sharing.

We are seeking to challenge the mindsets of both consumers and players across the spirits industry, by creating a sustainable alternative to traditional methods of packaging.

Introducing the Absolut Paper bottle protype. Our first step in our journey to producing bottles from sustainably sourced wood fibres which are 100% bio-based and recyclable.

WE ARE ON A JOURNEY

Our bottle prototypes are made up of recyclable content - 57% paper and 43% plastic, with the plastic making up a thin layer within the bottle that can be successfully recycled after use.

We are only at the start, but we are proud of our achievements so far to improve our planet. Until our bottles make the grade of being fully bio-based, we want everyone to do their positive part by thinking of carbon-negative ways to improve our planet.

ONBOARD TO CREATE
BETTER, TOGETHER

The project is a collaborative initiative with the Paboco® pioneer community which includes industry leaders such as The Coca-Cola Company, The Carlsberg Group and L'Oréal, with the aim of driving sustainable innovation in the bottling industry.

The Paper Bottle is one of many initiatives underway at Absolut with the goal of reducing the environmental impact of its packaging by 2025. The brand's ambition is to meet the Ellen MacArthur Foundation target of ensuring all primary packaging is 100% recyclable, compostable, reusable and/or bio-sourced. 

The normal Absolut glass bottle uses 47% recycled glass, which is world class when it comes to clear glass, and Absolut reuses almost one third of all clear glass recycled in Sweden.