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Absolut Movement

Celebrating the power of diversity, inclusivity and positivity

Absolut Movement was a limited-edition bottle aimed at inspiring people with diverse views to come together and connect. Leaning on the values of inclusivity & collective progression, Absolut has always stood for positive movement and this bottle reflects just that.

Released in October 2020, the bottle is a celebration of human spirit and collective action in which diverse views and voices come together to create uplifting, positive change. Made from frosted blue glass, the upwards spiral design is symbolic of the never-ending cycle of change. The swirling motion specifically attempts to capture the positive energy and upward movement that characterizes collective progression.

The key visual, which was designed with bright, intertwining colours, features empowering messages like ‘Stand Out’ ‘Unite As One’ ‘March Forward’ and ‘Shift Views’. It encourages what Absolut has always strived for; promoting diverse voices connecting as one.

As human beings, we’re social by essence and are far more powerful as a collective. We are different and this diversity is an asset: great things happen when different minds come together

Following the same iconic Absolut production method, the ingredients that create Absolut Vodka’s unique taste are never compromised. Made exclusively from natural ingredients, Absolut has a rich, full-bodied and complex, yet smooth and mellow taste, with a distinct character of grain, followed by a hint of dried fruit.

Absolut Movement was released as a limited edition on October 1st, 2020.




Global Limited Edition


Frankenstein Studio


Bottle 1000ml, Bottle 750ml, Bottle 700ml


Absolut Vodka Original

Bottles Produced:


Drink Responsibly 경고: 지나친 음주는 뇌졸중, 기억력 손상이나 치매를 유발합니다. 임신 중 음주는 기형아 출생 위험을 높입니다. 19세 이상의 법적 음주 허용 소비자를 위한 컨텐츠입니다. 제품명 | 앱솔루트 보드카 제조국 | 스웨덴 수입업소 | (주)페르노리카코리아