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BREAKING THE
ALGORITHMIC BIAS.

According to new stats from Bloomberg, there’s no doubt that AI is here to stay. Experts in generative AI predict that up to 90% of internet content could be AI-generated within a few years. And when AI systems are trained on biased data, they not only perpetuate but also amplify existing inequalities – making this initiative more relevant and urgent than ever.

CHALLENGING STEREOTYPING WITHIN AI FOR A MORE INCLUSIVE AND DIVERSE PORTRAYAL IN FASHION.

Our aim is to broaden perspectives, demonstrating that beyond stereotypes lies the potential to create multifaceted characters. With a shared desire to explore the possibilities of this evolving technology, we can accelerate progress and inspire a more inclusive and diverse representation.

At Absolut, our brand ethos is rooted in the concept of mixing—mixing ideas, identities, people, perspectives, and drinks. Given this foundation, we feel a deep responsibility to confront bias in AI head-on. Together with COPY Lab we have generated images with a broad range of gender fluidity, ethnicity, age, and body types. We call this initiative Absolut Intelligence, and our goal is to break the algorithmic bias, instigating conversations and inspiring a more inclusive world.

These images are free for everyone to use – so please do!
Find all images here

Click through our stunning images featured in the newest issue of Copy Magazine; the first AI Fashion Magazine in the world.

L’ABUS D’ALCOOL EST DANGEREUX POUR LA SANTÉ, À CONSOMMER AVEC MODÉRATION.