Show All Your Colours

Renowned for bringing colour to moments of celebration, Absolut champions the joy of self-expression and all the pigments that paint one's palette. So, for this year's Mardi Gras, we're calling on you to #ShowAllYourColours.

Absolut® & Pedestrian tv

Show all your
Colours tour

With help from our friends at Pedestrian, Absolut Show All Your Colours Tour travelled its way through regional Australia. Watch the stories of us celebrating love, identity, acceptance and the LGBTQIA+ community.


As a progressive leader who championed suffrage, L.O. Smith remains an iconic hero of ours. So, this Mardis Gras we’re giving him this colourful flower crown to honour his title as the King Of Spirits!

king image
Absolut® Vodka with Absolut® Soda

Limited Edition
Rainbow Bottle & Can

We’re showing all our colours this year for Mardi Gras with our Limited Edition Rainbow Bottle and Can! For every Limited Edition Absolut Rainbow bottle sold, we’ll be donating $5 to a range of grassroots LGBTQIA+ charities in regional and rural Australia*. It’s just one of the ways we’re supporting the community during the most colourful time of year.

Available through our retail partners:

  • Jimmy Brings
  • BWS
  • Dan Murphy's

*A donation total of $50,000

Absolut Colour Project

Mardi Gras:
In Full Colour


We’ve partnered with legendary photographer Geoff Friend to bring the colour back to his favourite moments from the early Sydney Mardi Gras.

Queen Beach

Partying at home? Fruity, delicious and hard to resist, this signature Absolut cocktail will start the party in a sip.

Get the recipe
Queen Beach Cocktail
Cocktail For A Cause


Cocktail For A Cause

We’ve partnered with Merivale to create the Absolut Banger – an exclusive cocktail made with a luscious mix of Absolut Lime, Lillet Blanc, passionfruit and granny smith apple. For every one ordered at the Merivale venues listed below, we’ll donate $2 to ACON and the Bobby Goldsmith Foundation.


The Beresford, Coogee Pavilion, Vic on the Park, Ivy Pool Club, Queens Hotel, The Paddington, The Establishment, Ms. G’s, El Loco Excelsior, Jimmy’s, Royal Bondi, Bar Totti’s & Totti’s


Looking for the ultimate spot to spend the big night? Head down to our partnered venues below and support local businesses while enjoying an exclusive Absolut cocktail!


  • East Village Hotel
  • Hyde Park Hotel
  • Butler
  • Beach Rd
  • Vessel
  • Café Del Mar
  • Bar Cleveland
  • POY
  • Lotus, Barangaroo
  • Tokki, Surry Hills
  • Bitter Phew, Darlinghurst
  • Beast & Co, Surry Hills
  • Salty’s Bondi
  • Rice Boi
  • Tetto Rooftop
  • Boatshed & Café Le Monde
  • Bloody Mary’s at Gazebo


  • Island Hotel
  • Pink Flamingo
  • Barrio Bar
  • HOTA
  • Nobbys Arc
  • Corbet and Claude
  • Comuna Cantina Creek St
  • Samesame
  • Rumpus Room
  • Cloudland
  • W Hotel


  • Mary Poppins
  • Mars Bar
  • 2KW
  • Casablabla
  • Electra Hotel
  • Stacked Social


  • Spice Market
  • John Curtain Hotel
  • The Gem
  • The George
  • Babylonia Lounge
  • Storyville
  • Fitzroy Beer Garden
  • Naked For Satan
  • Ink Wink
  • The Osborne
  • Freddie Wimpoles


  • Lucky Chans
  • Bennys
  • The Queens