Renowned for bringing colour to moments of celebration, Absolut champions the joy of self-expression and all the pigments that paint one's palette. So, for this year's Mardi Gras, we're calling on you to #ShowAllYourColours.
With help from our friends at Pedestrian, Absolut Show All Your Colours Tour travelled its way through regional Australia. Watch the stories of us celebrating love, identity, acceptance and the LGBTQIA+ community.
We’re showing all our colours this year for Mardi Gras with our Limited Edition Rainbow Bottle and Can! For every Limited Edition Absolut Rainbow bottle sold, we’ll be donating $5 to a range of grassroots LGBTQIA+ charities in regional and rural Australia*. It’s just one of the ways we’re supporting the community during the most colourful time of year.
Available through our retail partners:
*A donation total of $50,000
We’ve partnered with legendary photographer Geoff Friend to bring the colour back to his favourite moments from the early Sydney Mardi Gras.
We’ve partnered with Merivale to create the Absolut Banger – an exclusive cocktail made with a luscious mix of Absolut Lime, Lillet Blanc, passionfruit and granny smith apple. For every one ordered at the Merivale venues listed below, we’ll donate $2 to ACON and the Bobby Goldsmith Foundation.
The Beresford, Coogee Pavilion, Vic on the Park, Ivy Pool Club, Queens Hotel, The Paddington, The Establishment, Ms. G’s, El Loco Excelsior, Jimmy’s, Royal Bondi, Bar Totti’s & Totti’s
Looking for the ultimate spot to spend the big night? Head down to our partnered venues below and support local businesses while enjoying an exclusive Absolut cocktail!