Working with STUDIO XO
Absolut teams up with Studio XO, a London-based fashion & technology company whose aim is to envision future ways of living with their wearable art.Read more
The night is our playground, and we believe the key to a truly amazing night is embracing these possibilities with creativity and vitality.
To bring this belief to life, we are launching Nights by Absolut through a series of unique artistic experiences around the world, inspiring people to participate in a creative transformation of the night, and raising the bar of what to expect from a night out.
Down a long desolate road, the most explosive club in the world appeared for just one night.Read more
28 years ago we worked together with Andy Warhol, this October 1st we aim to do it again. Stay tuned. #AbsolutWarholRead more
Based in New York for close to 10 years now, A-Trak’s interest in the lifestyle of his generation has certainly made its mark.Read more
We’ve had our eye on these DJs and producers - they’re the superstars of the future and we have the lowdown on their favorite releases, artists they would throw down with if they had their own festival and the location of a dream residency.Read more
While a single gig does not generally sum up an entire experience, location is important. We spoke to jet setting DJs Jillionaire and Makj, on their favorite spots to party both on the road and close to home.Read more
Playing with patterns, lights, textures, and materials, Vita Motus creates a festive narrative which extends the performers’ inner personality and style.Read more
From there, drinks can be simple as a Collins, or as advanced as the winning drink from the Absolut Invite competition. They can also be batched as a punch, or even frozen into a slush.
The possibilities are endless, but the most important thing is that they are enjoyed with friends and a smile.
To pair music with taste, we propose five Absolut-based cocktails that match five special music mixes prepared by these world-famous DJs.Read more
Absolut continues its Transform Today campaign by presenting a global series of experiences, where artists will inspire audiences to reimagine nightlife through the power of creativity.Read more
Several of the artists who have collaborated on Art Bars on different occasions were in attendance, such as Jeremy Shaw, Adrian Wong, Michael Riedel, and Ryan Gander.Read more
This year’s iteration of Art Basel, the world’s preeminent art fair, was as clamorous as ever with 285 galleries from 34 countries offering modern and contemporary artworks to international collectors.Read more
See who made some of the most interesting cocktails in the world.Read more