WEBVTT

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Andy Warhol was a trailblazing artist,

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who changed the way

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we look at the world

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and the way the world looks at art.

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In the 70s,

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Warhol was one of the most

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influential artists

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on the New York art scene

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and a frequent guest

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at legendary night clubs.

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There are many stories

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about how Warhol discovered Absolut.

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It is said that

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the iconic bottle silhouette

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made him want to create something.

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In 1985,

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he was the first artists

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to ever collaborate

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with Absolut

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and created the iconic

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“Absolut Warhol”

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– which ignited

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one of the most successful

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commercial campaigns

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of the 20th century.