People WE ONLY CELEBRATE
WHEN EVERYONE
IS INVITED

Absolut believes in a more open and
inclusive world.

Supporting the LGBTQ community for 38 years and counting

As one of the first spirits brand to publicly support the LGBTQ community nearly 40 years ago, Absolut is proud to be known for celebrating diversity, inclusivity and equality. In 1981 we began supporting the LGBTQ community with advertising in LGBTQ publications, when associating with this community was still seen as challenging for most brands.

In support of equality

Our founding father, L.O. Smith, was a progressive who imbued the spirit of equality into the very DNA of the Absolut brand. Smith believed in the freedom of expression, but above all, advocated equal love —demonstrated in his support of his daughter’s marriage to a Turkish prince. At the time, quite a radical belief. Looking to the future, Absolut has strived to uphold L.O. Smith’s spirit of supporting equal love—firm in the belief this can lead to a better, more open world.

THE PEOPLE
ARE TALKING TO US.

Change begins with listening.

SAME-SEX WEDDING

34% of people in the US say that they would feel uncomfortable attending a same-sex wedding.

LGBTQ PARENTS

40% of parents in the US say that they would feel uncomfortable if their children plays in the house of a transgender parent.

LGBTQ POLITICIAN

29% of people in the US say that they would feel uncomfortable electing a LGBTQ politican.

LGBTQ PERSON MOVES
IN NEXT DOOR

23% of people in the US say that they would feel uncomfortable having an LGBTQ person move in next door.

LGBTQ DOCTOR

13% of people in the US say that they would feel very uncomfortable learning their doctor is LGBTQ.

LGBTQ CO-WORKER

23% of people in the US say that they would feel uncomfortable learning a co-worker is LGBTQ.

CHILD DATING A
TRANSGENDER PERSON

59% of people in the US say that they would feel uncomfortable learning that their child is dating a transgender person.

TRANSGENDER
UNEMPLOYMENT RATES

29% of the US Transgender Survey (2015) respondents were living in poverty, compared to 12% in the U.S. population.

TRANSGENDER
ACCEPTANCE TALK

1.7k People have been talking in social media about transgender acceptance in the US in the past week.

LGBTQ RIGHTS TALK

2.8k People have been talking in social media about LGBTQ rights in the US in the past month.

ACTION

We believe everyone should live and love fearlessly,
so we partnered with iconic photographer David LaChapelle
to honor those who fought - and keep fighting - for acceptance.

THE BILLBOARD THAT
TOOK 50 YEARS
TO MAKE

Check it out

ACTION

ACCELERATING
ACCEPTANCE WITH
Glaad

Determined to accelerate acceptance for the LGBTQ community, Absolut
partnered with global non-profit organization GLAAD, in support of its
mission to provoke dialogue that leads to cultural change – creating a
world where everyone can live the life they love every day.
For more information, please visit www.glaad.org.

New Absolut R A I N B O W

Absolut is spreading the love all year-long.

This bottle represents a very unique piece in our portfolio. The colorfully painted brush strokes of the rainbow flag, paired with the “Taking Pride in Diversity” messaging that are screen-printed onto the glass, create a tribute to honor the diverse voices of the LGBTQ community coming together to celebrate acceptance. For the FIRST time, this bottle will now be available across the US throughout the year, allowing everyone, everywhere to celebrate their PRIDE for more than just a month or a season!

the love all year long

the LGBTQ community coming together to celebrate acceptance. For the FIRST time, this bottle will now be available across the US throughout the year, allowing everyone, everywhere to celebrate their PRIDE for more than just a month or a season!

JOIN US AT
PRIDE
ACTIVATION
EVENTS
ACROSS
2019

Celebrating because
everyone is invited

May
16th Absolut Drag Pageant NV
23rd 27th Pensacola FL
31th 9th LA Pre Pride Activation CA
31th - June 9th LA Pride Week

For more information (buy tickets, etc.)

lapride.org
June
1st 2nd Dallas Parade TX
1st & 2nd Dallas Parade

For more information (buy tickets, etc.)

dallaspride.org
2nd JC Pride Parade NJ
2nd Jersey City Pride 1 - 9pm Jersey City, NJ

For more information (buy tickets, etc.)

jerseycitypride.com
8th Pride Event DC
8th Capital Pride Alliance Celebration Washington, DC

For more information (buy tickets, etc.)

www.capitalpride.org
8th Pride Parade w/ Big Freedia NOLA
8th New Orleans Pride 1 - 9pm New Orleans, LA

For more information (buy tickets, etc.)

togetherwenola.com/pride
9th Philly Pride Day PA
9th Philly Pride Parade and Festival

For more information (buy tickets, etc.)

www.phillygaypride.org
14th 16th Columbus Pride Festival OH
15th Stonewall Wilton Manors Parade Float FL
15th Stonewall Wilton Manors Pride Parade & Street Festival 4 - 7pm
21st 23rd St Pete Pride Activation FL
21st - 23rd St. Pete Pride Ste Petersburg, FL

For more information (buy tickets, etc.)

stpetepride.com
22nd Nashville Pride TN
22nd Nashville Pride Festival & Pride Parade 10am - 9pm Nashville, TN

For more information (buy tickets, etc.)

www.nashvillepride.org
22nd Cincinnati Pride Festival Cincinnati, OH
22nd Cincinnati Pride Cincinnati, OH

For more information (buy tickets, etc.)

www.cincinnatipride.org
22nd 23rd Pride Fest Chicago, IL
22nd & 23rd Chicago Pride Fest Chicago, IL

For more information (buy tickets, etc.)

northalsted.com/pridefest
22nd 23rd Pride Weekend MN
28th 30th Queer Pride Festival WA
29th Javits Center NYC
29th WE Party Massive Main Event at the Javits Center! 10pm start New York, NY

For more information (buy tickets, etc.)

showclix.com/event/pridesaturday
29th Pier 17 Event NYC
29th The Tea Dance at Pier 17 + WE PARTY Main Event 2pm - 6am next day New York, NY

For more information (buy tickets, etc.)

showclix.com/event/pridesaturday
29th 30th San Fran Pre Pride Activation CA
29th & 30th San Francisco Pride San Francisco, CA

For more information (buy tickets, etc.)

www.sfpride.org
30th Luv Boat Cruise NYC
30th Pride Luv Boat VIP Yacht Cruise 6pm - 11pm New York, NY

For more information (buy tickets, etc.)

showclix.com/event/luvboat
30th Pride Float NYC
30th NYC Pride March Noon start New York, NY

For more information (buy tickets, etc.)

NYC Pride March Web
30th Pride Parade IL
July
12nd 14th San Diego Pre Pride Activation CA
12nd - 14th San Diego Pride San Diego, CA

For more information (buy tickets, etc.)

www.sfpride.org
August
24th Asbury Park Parade NJ
24th Asbury Park Pride 12 - 7pm
September
20th 22nd NGRA Big Horn Rodeo NV
JOIN OUR MOVEMENT
JOIN OUR MOVEMENT

Do your part for
a better Planet Earth.