Absolut believes in creating a better, more open world.

One where everyone has the freedom to express their true selves, without fear or recrimination. For 35 years, we have been proud to stand behind the LGBTQ community, championing equal love for all. We celebrate the right of individuals to love whomever they choose, wherever they come from.

July 27th marks the 50th anniversary of homosexuality being decriminalised in England & Wales. But homosexuality is still illegal in 72 countries. This project celebrates people from many of those countries who kiss with pride. Kiss With Pride was curated by Absolut, in support of Stonewall, to raise awareness of the fact that same-sex relationships are still illegal in 72 countries. We asked individuals from these countries to come together and portray human love and compassion at its most natural state, by uniting in a kiss. Absolut have championed equal love since 1879, and we are proud to support Stonewall as they empower LGBTQ human rights defenders to campaign for change.

Absolut is proud to partner with Britain's largest LGBT charity Stonewall and to support the vital work that they do transforming lives and promoting equality.

Stonewall are a leading voice on international LGBT issues and their global activism speaks volumes of their unwavering dedication to equality. Absolut is also committed to creating a more open, equal world and are excited to work together to raise funds to enable this.
We have created the #kisswithpride Snapchat lens to support Stonewall. For everyone who uses the #kisswithpride lens we will donate £1 per unique use. Read full Terms & Condition Here


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Absolut Vodka

Absolut x Stonewall Snapchat Lens Terms and Conditions


How the campaign works

  1. PRUK has created the #kisswithpride lens to support Stonewall.
  2. We are asking people to use their Snapchat account to download and use the #kisswithpride lens. For everyone who uses the #kisswithpride lens we will donate £1 per unique use.
  3. PRUK will donate up to £50,000 to Stonewall.

Campaign Terms and Conditions
This campaign is promoted by PRUK (who we will refer to as 'us', 'we' and 'our' in these Terms and Conditions).

It is open to residents of Great Britain aged 18 and over. Snap Inc. might have to ask you for proof of your age when you download the #kisswithpride lens if you have not already added your date of birth to your Snapchat profile.

Entry opens at 9am (UK time) on Friday 14 July 2017 and closes at 11.59pm (UK time) on Thursday 12 October 2017 except where the £50,000 is achieved sooner, the campaign will end on the date and time target is reached. We can suspend, end or cancel the campaign if we have to at any time.

Participating in the campaign
To use the #kisswithpride lens and participate in the campaign you must complete each of the following steps:

  1. Use your Snapchat account to either:
    a. download the #kisswithpride lens using the unique snapcode provided by PRUK between 14 July 2017 and 12 October 2017; or
    b. access the #kisswithpride lens between 12.01am and 11.59 pm on Snapchat on 5 August 2017.
  2. Use the #kisswithpride lens creative in a snap.
  3. Use the snap by either sending the snap to a friend by direct snap or by posting to 'my story'.

You need to use your own Snapchat account (download the Snapchat app and sign up for free at https://www.snapchat.com/l/en-gb/ if you do not have one). We do not accept responsibility for any technical failures (for example, problems with networks, mobile phones, hardware or software) that might affect or delay your entry.

A download of the #kisswithpride lens via the unique snapcode provided by PRUK will unlock the #kisswithpride lens for 1 hour from the time of download. Where the #kisswithpride lens has been downloaded to your Snapchat account in this way, it will only be able to be used by you once.

Only one use of the #kisswithpride lens per Snapchat account will be counted as a unique use for the purposes of this campaign. This is regardless of whether you have downloaded the #kisswithpride lens using the PRUK snapcode or whether you have accessed the #kisswithpride lens on Snapchat. You cannot enter through agents or third parties.

We will disqualify anyone we suspect of any kind of cheating, deception, or fraud. This includes any kind of manipulation whatsoever. If we do not enforce this, it does not mean we have given up the right to do so.

What you are agreeing to if you take part
By taking part in this campaign, you are agreeing to these Terms and Conditions. We reserve the right to change them at any time. You are also agreeing to Snap Inc's Terms of Service (which you can find at https://www.snap.com/en-GB/terms/). The campaign is in no way sponsored, endorsed, administered by or associated with Snap Inc. By entering, you agree you completely release Snap Inc. from all claims based on, related to or arising from the campaign

The donation to Stonewall
PRUK will be donating to Stonewall Equality Limited, (a company limited by guarantee with registered number 02412299, whose registered office is at 192 St John Street, London, EC1V 4JY, which is registered as charity number 1101255 in England and Wales and SC039681 in Scotland). We will donate £1 to Stonewall for every eligible unique use of the #kisswithpride lens to raise up to a maximum of £50,000.

By participating in this campaign, you agree to release, discharge and hold us harmless from any and all injuries, liability, losses and damages of any kind resulting from your participation in this competition (save that nothing shall limit our liability for fraud, or for death or personal injury caused by our negligence).

No responsibility will be accepted for any entry that is incomplete or does not comply with these Terms and Conditions in any way.

If an act, omission, event or circumstance occurs which is beyond the reasonable control of PRUK and which prevents PRUK from complying with these terms and conditions, PRUK will not be liable for any failure to perform or delay in performing its obligation.

This campaign, and any dispute or claim that might arise from it, is governed by English law. If you enter, you agree that the courts of England and Wales have the power to settle any dispute or claim resulting from or related to it.

This campaign is promoted by Pernod Ricard UK Limited of Chiswick Park, Building 12, 566 Chiswick High Rd, Chiswick, London W4 5AN. We are registered in England and Wales under company number 01870414.