We have brought together Tayce, Chet Lo and The Institute Of Digital Fashion to serve up their first ever collaboration for Absolut. The trio prove they are #BornToMix, as they launch ‘Second Skin Couture’ – a self-expressive style we’ll all be wearing.
This is the first of our #BornToMix creative collaborations, celebrating the power of mixing it up - in drinks, in ideas and in life, all to create a better tomorrow.
We are challenging the existing stereotypes and perceptions of fashion, providing a vision of the future – a world where what you wear isn’t tied to the binds of gender, seasonal trends, religious expression, or function.
For your chance to win a set of VIP tickets for you and up to 3 friends to see the physical output and celebrate with us at the Second Skin Couture launch event at BOXPARK Shoreditch, London on 11th May, fill in the form below. T&Cs apply -see https://www.absolut.com/uk/legal/borntomix-event for more information.
Check out the video below to see what it’s all about…
“I want everyone to be able to show their true selves in whatever way they want, and that’s why I’ve mixed things up this year with Absolut Vodka (delish!) to help design the new Second Skin Couture, hand knitted by Chet Lo himself. And what’s even better is that not only I can rock it, but you can too through this new IoDF virtual filter, it’s the future of fashion don’t you know! I can’t wait to slay it down the runway IRL with you at BOXPARK next month, see you there!”
“At IoDF we believe in change and the IRL and URL working together in unison, we are building an inclusive and diverse industry, and collaboration is a key to that. The #BornToMix project for ABSOLUT is just that, redefining fashion in both the physical and digital, a collaborative mix up! Pushing industry innovation and acceptance forward. As voices of the metaverse and innovators in this digital arena, it was major working with the icons Tayce and Chet Lo to and translate their visions into a digital experience, it is a major moment for us at IoDF and the industry at large.”
“I'm so excited to be working with Absolut on such a beautiful and creative project. Drawing from my own personal experience around identity, race, culture, and heritage, I wanted this project to portray the inclusivity around my work and create a beautiful piece. The marriage between all collaborators in this project is so fulfilling and we had so much fun creating together. Fun is an important part of my brand ethos, so it felt natural working with Absolut on this project.”
Fancy mixing up your own Absolut cocktails? See our recipes below for some drinks inspiration.
Fill a shaker with ice cubes. Add all ingredients. Shake well and strain into a cocktail glass. Garnish with 3 coffee beans.
Fill a shaker with ice cubes. Add all ingredients. Shake well and strain into a cocktail glass. Garnish with a floating 1/2 passion fruit and enjoy with a shot of chilled prosecco.