ABSOLUT VODKA

ORIGINAL VODKA

Bold, original, creative. Absolut Vodka launched in New York, 1979. Our transparent and label-less bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.

Inspiration through collaboration.

It was something of a first when Absolut started collaborating with artists and thinkers. Our first collaboration was in 1985 with Andy Warhol. The success of the ‘Absolut Warhol’ commission kick-started something of a relay race, with the Absolut baton being passed between some 550 artists since. There are over 850 pieces of Absolut art on display at the “Spritmuseum” in Stockholm — you should come see it sometime. 

Advertising, our way.

Where other brands created loud, abrasive campaigns, we stuck to our Scandinavian roots — cool, calm, collected. Visual and verbal puns combined with simple, striking imagery, always with our famous bottle’s silhouette somewhere in the ad. We are proud to say this came to be the longest running marketing campaign in advertising history.

Evolution, not revolution.

Absolut Vodka is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion. And since all vodka from Absolut is produced in Southern Sweden, our superb vodka tasted exactly the same then as it does now. Nothing has changed.

Made exclusively from
natural ingredients

What does Absolut Vodka Original taste like?

“Mouthfeel is exceptionally smooth. Settling very peacefully it slowly descends in a harmonised way. The taste has slight hints of caramel and vanilla and the finish is fresh and fruity. Absolut Vodka is the true definition of balance and harmony.”

Daniel

Daniel, Sensory Manager, Absolut

“It coats your mouth with this long-lasting feel and stays there. Delicious.”

Rico

Rico, Global Brand Ambassador, Absolut

“You can’t go wrong with the Original, it has that balance and versatility you look for in a vodka. It goes well with anything you may want to mix it with, and that makes it perfect for sharing over nice food and awesome experiences.”

Dudah

Dudah, Absolut Brand Ambassador, Brazil

Absolut Vodka, 40% ABV

Ingredients: Water, Vodka (grain distillate)
Per 30 ml Per 100 ml
Energy (kJ/kcal) 275/66 916/221
Alcohol (g) 9,5 31,6
Fat (g) 0 0
  of which Saturates (g) 0 0
Carbohydrates (g) 0 0
  of which Sugars (g) 0 0
Protein (g) 0 0
Salt (g) 0 0

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Please enjoy Absolut responsibly

www.wise-drinking.com

View nutritional information for all Absolut products