Responsibility for all The Absolut Company websites
As part of the alcoholic beverage industry, responsibility is of a particular importance given the sensitive products we deal with. Our products are for most people associated with pleasure, enjoyment and socialising, but can have quite the opposite effect when not handled responsibly. Thus all our marketing activities are conducted with care for the consumer.
As a company we also have a responsibility for how we act in relation to the world around us and the society we live in. We strive to always act in a way that shows that we deserve the confidence and appreciation of our stakeholders, no matter who or where they are.