Absolut Collaborates With Andy Warhol Once Again With Latest Limited Edition
On October 1, Absolut will proud introduce the Andy Warhol Edition, a new limited edition bottle celebrating creativity, pop art and the brand's iconic collaboration with Andy Warhol. To launch the bottle, Absolut will collaborate with him once again by working with three artists who will reach out to Warhol's spirit for a one-time-only nightlife experience in NYC, as well as, inviting people to unleash their creativity in what Absolut aims to become world's largest art exchange -- where one lucky participant will receive an original Andy Warhol artwork.
The Andy Warhol Edition celebrates the iconic collaboration between Absolut and Andy Warhol – the brand's first of thousands of collaborations with artists from around the world. By transforming the original painting onto the bottle shape, Absolut is allowing anyone to bring home their very own Warhol. To support the launch of this limited edition bottle, Absolut is presenting two innovative concepts: Warhol Spirit by Absolut, which pushes the boundaries of art and nightlife, inspiring audiences to realize anything is possible through creativity, as well as Andy Warhol Art Exchange by Absolut, which invites audiences to join in on the creative process by making their own art.
"With this limited edition, we raise our glasses to honor the partnership between Absolut and Andy Warhol – a collaboration that resulted in one of the most iconic contemporary works of art. The original Absolut Warhol painting hangs firmly in a museum but this initiative brings Andy Warhol's artwork to the world," says Nodjame Fouad, Director of Storytelling at Absolut.
"The Foundation is delighted to celebrate the launch of the Andy Warhol Edition and
proud to announce that a portion of the proceeds will contribute generously to The
Foundation's endowment from which it has distributed nearly $250M in grants supporting contemporary visual arts," said Michael Hermann of The Andy Warhol Foundation.
"While Warhol's profound influence is uncontained we applaud Absolut for bottling his creativity."
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