"Where Everybody Knows our Name"
To quote the inscription on our Absolut Boston bottle;
“In a city rich with monuments commemorating a nation, the one that stands above all is a dented green wall 37 feet tall, 240 feet long, and some 310 feet from home plate down the left-field lane.”
With its green backdrop the Absolut Boston limited edition bottle was a tribute to the infamous “Green Monster”, the nickname of the left field wall at Fenway Park, home of Boston Red Sox baseball team.
Alluding to the historic Boston Tea Party of 1773, we flavored Absolut Boston with black tea and elderflower. A combination that proved popular with the bartenders and vodka fans of Beantown.
To celebrate the launch, we constructed our own “Wall of pride” on Boston’s Boylston Plaza. Made up of 28 green tiles, created and signed by various celebrities with ties to Boston, which were then auctioned off to raise money for charity.
As a sign-off we donated $50,000 to the Charles River Conservancy, a charity that strives to keep Boston’s drinking water clean and preserve the many green areas around the city.