"The Great Vodka, Down Under"
World-renowned Aussi film director Baz Luhrmann was the creative pillar stone when Absolut for the first time launched a limited edition bottle celebrating Australia.
Baz was at the time of making Absolut Oz also neck deep in the final stages of his feature film that, luckily for us, covered the prohibition era in the 1920’s. The interest in cocktails, sophisticated drinks and vodka was already there, it just needed at touch of Australia. Which it surely got.
“Absolut Oz is a distillation of the unifying truth that we are all equal under the sun”. An insight coming from way down under.