Absolut World is a strong statement and expression of a world without borders. A world united in peace, love and friendship.
For this limited edition bottle design we worked with Swedish Illustrator Kari Modén, best known for her decorative, colorful and joyous style. The design celebrates global unity and the values that unite people around the world: love, peace and togetherness.
To back the launch we created a new page on Absolut.com where travellers could upload a selfie and share tips on their favourite local hangouts. The data was then transformed into a mosaic of faces, names and locations and shared online creating a digital space that added to the celebration of togetherness and provided a directory of hip hangouts in towns and cities across the world.