"Reflecting the World of Fashion"
Since the early 90’s, we have had the privilege of collaborating with fashion designers such as Tom Ford and Versace, Stella McCartney and Gaultier. With Absolut Mode, we wanted to further strengthen our commitment to the world of fashion and reflect its diversity by launching this twelve facet bottle in collaboration with three leading names from the contemporary fashion scene.
The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of Absolut Mode Edition, we also collaborated with leading fashion designer Gareth Pugh, who dressed the bottle in an amazing outfit.
To capture the unique bottle design that is wrapped with a band in midnight blue silk cloth with text embroidery, Sharif Hamza built a large version of the bottle with mirror facets. He placed supermodel Shannan Click within the bottle and dressed her in midnight blue creation. The shoot resulted in one of the most fashionable campaigns Absolut has ever made.
Gareth Pugh’s reflection of fashion is showcased through a unique handmade bottle collar, which sits perfectly on the bottle. Inspired by the “Stealth Bomber” arms from his Spring/Summer 2007 show, Pugh’s bottle collar enhances the silhouette of Absolut Mode, while simultaneously capturing the essence of Pugh’s impressive work.