Good Makes A Great Comeback!
STRIVING FOR A CIRCULAR WORLD
We believe in a world where we all pitch in—making it better for everyone, everywhere. We want a world where we all benefit on a local level by recycling, reusing and renewing with the resources we already have. Therefore, we look to the future, aiming to further minimize our impact on the planet and make the move to a more circular system. See below just how we’re making it happen.
Each bottle of Absolut is made from more than 41% recycled glass. Our mission for progression isn’t finished, we continually strive to increase the amount of recycled glass in our bottles—1% at a time.
In our production process, we send almost no waste to landfill. In fact, less than 1% of our production waste goes to landfills.
Energy-efficiency has been among our top priorities throughout the years, and today, our distillery is one of the most energy-efficient in the world (Source: 2018 Bier Benchmarking Executive Summary).
We’re proud to say we have CO2 neutral distillation. We achieve this by planting trees to offset carbon emissions and using approximately 85% renewable energy at our facilities (Internal Audited Data).
LET’S REMIX THE UAE
In 2019, we generated almost 900,000,000 kilograms of domestic waste. (Source: UAE government waste management department, 2019)
Only 10% of the population recycles. (Source: Euromonitor, 2019)
The UAE has one of the highest per-capita waste generation rates in the world. (Source: Gulf News, 2018)
BUT its citizens are putting sustainability in the forefront. (Source: UAE government waste management department, 2019)
MAKE YOUR PLEDGE
Every sustainable act makes a difference, no matter how small. We invite you to make a pledge to being more sustainable and to share it with us!
So snap a photo, tell us what your pledge is, share it on social media and tag us @absolutists with the following hashtag: #TheRemixers.
We’re bringing you remixed music festival experiences with our eco-friendly bars made with recycled and reused materials, reusable cups which you can keep, and a recycling initiative! See you there.
Jumeirah Creek Side Hotel
Sandy Beach Hotel And Resort - Al Aqaa - Fujairah
FORGET PLASTIC BAGS!
Throughout the month of December, we will be replacing plastic bags in MMI and Eurostar Cellar with reusable tote bags made of recycled cotton.
COCKTAILS JUST GOT SUSTAINABLE
Introducing the Recycled Cocktail Collection, remixing how drinks should be mixed. These cocktails call for recycled and reused ingredients for better-than-before creations.
Can’t decide what drink to make? Each week we’ll teach you how to mix a new drink along with some bartending secrets to help you improve your skills on the way. Sign up now!
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