"A Space for Space"
Following the Absolut Blank Campaign, where 20 artists were given total creative freedom within our iconic bottle shape, we had the privilege of extending this campaign through Mario Wagner and his space-inspired artwork.
Wagner's design stems from the visual language of the 1960s, an era in which the space race and travelling to the moon captivated the world. To ensure continuity, he used some of the visual elements that were also in his artwork for the Absolut Blank campaign.
Following up this campaign with a unique bottle was honestly not part of the initial plan, but when a collaboration evolve into something new, why on earth would we stop a creative collaboration about space?