Rav chose fabrics from places that mean something to him personally and emotionally.
“I am UK born and bred, but India is very close to my heart. Recycled slub cotton from India really embodies the chaotic beauty and character of the country, in particular Mumbai, where my grandparents live. A technical jersey from Japan, as I have always looked to the Japanese for innovation and pushing style boundaries.
From Italy, we selected a smooth organic mercerised cotton to highlight the quality of construction and smoothness of Italian tailoring. A heavyweight cotton blend from the US, adds weight and body to the tee, being a powerful, impactful country, I wanted to incorporate a heavier cloth to represent this. Finally, the rib is from Leicester, England, a family-owned company I have been working with for over 10 years who share the same values represented in the Absolut collaboration”