Absolut Unveils Its First State-Inspired Vodka Honoring The Lone Star State
Cucumber and Serrano chili flavors celebrate the best of contemporary Texas.
Today, the world's most iconic vodka brand unveils the eight and latest addition to its limited editions portfolio with the launch of Absolut Texas – the brand's first and only state-inspired flavor. Internationally renowned San Antonio-based artist Cruz Ortiz designed the bottle as a modern take on classic Texas iconography.
The taste of Absolut Texas is rich and smooth with notes of fresh cucumber, and a warm spicy character; inspired by the flavors of Southwestern cuisine. It pairs well with a myriad of ingredients, such as cranberry, cilantro and grapefruit soda.
"From the unique Southwestern flavor to the one-of-a-kind bottle design, Absolut Texas is our biggest and boldest limited edition flavor to-date," said Afdhel Aziz, Brand Director, Absolut Vodka, Pernod Ricard USA.
"Absolut Texas was truly designed as a celebration of all the best that contemporary Texas has to offer."
Cruz's bottle design features a modern spin on iconic Texas imagery, including a "cosmic caballero" cowboy boot against a stylized Texas landscape and his take on the Texas Star. The bottle also features Absolut founder Lars Olsson Smith wearing a cowboy hat, marking only the second time in the brand's history in which Smith's logo has been altered.
Absolut Texas will be available in 750 ml bottles in the US.