The winning artwork from the Absolut Creative Competition is now on display at Warschauer Brücke in Berlin, and will be so for the month of March.
The winning artwork from the Absolut Creative Competition is now on display at Warschauer Brücke in Berlin, and will be so for the month of March. The artwork from Absolut’s latest creative collaborator and winning artist, Sarah Saroufim, was part of Absolut’s biggest art initiative in the history of the brand. Sarah’s winning artwork expresses a message of a more open, equal and inclusive world. This is symbolized through the statement ‘Don’t keep things bottled up’, and the speech bubbles features throughout her piece.
Sarah Saroufim from Lebanon was awarded €20,000 for winning the Absolut Creative Competition along with an OOH display, the location of which has now been revealed. Berlin, the capital city in Germany, is renowned for its cultural flair and is home to a thriving art scene encompassing hundreds of galleries and museums. Warschauer Brücke, where the artwork is featured, is a buzzing hub of bars, restaurants and creatives – a fitting spot for the Absolut Creative Competition winning artwork to be showcased.
Sarah’s artwork was selected among thousands of entries by a jury panel consisting of some of the world’s leading creative voices, including New York based artist, Mickalene Thomas, founding director of the London based Delphina Institute, Aaron Cezar, and Indian based, artist and curator, Bose Krishnamachari.