BREAKING THE
ALGORITHMIC BIAS.
CHALLENGING STEREOTYPING WITHIN AI FOR A MORE INCLUSIVE AND DIVERSE PORTRAYAL IN FASHION.
There’s no doubt that AI is here to stay. Experts in generative AI predict that up to 90% of internet content could be AI-generated within a few years. But since AI systems are trained on biased data, they not only perpetuate but also amplify existing inequalities. At Absolut, we believe in mixing—mixing ideas, identities, people, perspectives, and drinks. Given this, we feel a responsibility to confront bias in AI head-on.
Together with COPY Lab we have generated images with a broad range of gender fluidity, ethnicity, age, and body types. We call this initiative Absolut Intelligence. Our aim is to break the algorithmic bias, instigating conversations and inspiring people to challenge the AI prompting process with us.
Help us break the bias. These images are free for everyone to use.
