The updates to Absolut Vodka’s new-look bottle mean it has kept its iconic shape inspired by an 18th-century apothecary bottle but modernized its design. The redesigned bottles still house the same high-quality Swedish vodka that makes Absolut perfect for everything it mixes with.
Sweden is now taking a pride place in a central location on the front of the bottle making it clear that the progressive vodka is authentically rooted in its community of farmers, distillers and bottlers who blend winter wheat with pristine water from a local deep well to create the distinct vodka consumers know and love. Up to 10% of all wheat in Skane is purchased for Absolut Vodka, and the brand works with around 400 farmers in Sweden, promoting sustainable farming techniques and values to ensure a sense of care of the local land and community.
Absolut Vodka is one of few brands to produce everything within a 75-mile radius, and as a result, delivers vodka made from only natural ingredients – boasting the same high-quality liquid now as it did when Lars Olsson Smith first began the distillation process.
The new design of Absolut Vodka was created together with the design agency Brand Union Sthlm and realized in close collaboration between Brand Union, Destrito and our glassworks partner Ardagh group. The new bottles will be available in the US from September 2021 onwards and continue to roll out globally depending on current stock inventories.
For further information, please contact:
Jemima Dye, Senior Account Manager
Ece DeWaal, Senior Account Director