"Keep it Beautiful"
Absolut has always embraced the magic of mixing – from cocktails to cultures to communities. Painted in the colors of the American flag, red, white and blue, we wanted to put the Absolut America bottle at the center of attention in every backyard barbeque, leaving out trivialities such as background, border or belief and focus on what actually matters; the bonding between new and existing friends.
Partnering up with Keep America Beautiful – the non-profit organisation inspiring people nationwide to improve and beautify their communities, we were mixing up the summer party scene with delicious cocktails and a side of giving-back.
For every photo shared showing how people “party with purpose” using the #AbsolutAmerica and #Promotion hashtags, we donated US$1 to Keep America Beautiful to aid in their cause of ending littering, improve recycling and educating people to a more climate-friendly lifestyle.
For this campaign we found a new friend in Keep America Beautiful, something we’re sure will sustain.