Absolut Vodka

Behind the shining coat of Absolut Uncover is a magical bottle, filled with the same Swedish vodka as a bottle of Absolut Vodka. It is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact, Absolut is as clean as vodka can be. Still, it has a certain taste: rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. All Absolut is made in the same distillery, with wheat from the same fields, and water from our own deep well.

The Design

Absolut Uncover follows a celebrated tradition of introducing end of year limited editions featuring cutting edge designs. This year the design has taken inspiration from the night sky, stars and fireworks and is brought to life through a vivid wrapping that unveils a magical bottle. It has an opening ritual that enhances the moment when a party starts. With Absolut Uncover, we want to encourage you to discover what the night has in store for you and your friends.

The Absolut way of making vodka

In 1879, Lars Olsson Smith pioneered the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as Absolut. Just as then, Absolut is produced in Åhus in Southern Sweden. This is also the region where L.O. Smith was born and where the main ingredients wheat and water come from. And since the way Absolut is made won’t change, neither will the true taste of our vodka.