INTRODUCING
ABSOLUT REUSE

BOTTLE MADE OF BOTTLES

The Absolut Recycled limited edition bottle is made from more than 41% recycled glass, like all our bottles. With each tonne we’re reusing, we’re saving the same in Earth’s resources.

A DRINK MADE OF DRINKS

The Creation

To celebrate the launch of Absolut Reuse, Michael has created the Absolut Re-ini, a new take on the classic martini that creates new flavours from typical cocktail and kitchen ingredients which would otherwise go to waste.

A TABLE MADE OF TABLES

The Creation

Kit specialises in prop and installation design, content creation, and event styling primarily using handmade and traditional craft methods. 

She has sourced and styled a table setting and surrounding room using second hand pieces and created stylish centrepieces from salvaged materials. She takes pieces that have been thrown away and makes them ‘spark joy’ again to show how, with a little imagination, you too can create such a look at home.

FOOD MADE OF FOOD

The Creation

Santiago is passionate about limiting food waste - a huge issue in the hospitality industry. By thinking outside the box and using as much of each plant and animal as possible, he thinks that restaurants can improve their businesses while also improving their environmental footprint. The unique dish he has made to celebrate Absolut Reuse reflects that ethos.

ART MADE OF ART

The Creation

Mikey is a passionate Kiwi-turned-Melbourne creative. He is a tinkerer of things - creating new art pieces from old, pre-loved ones, taking forgotten visions and forging a fresh link from the old to the new.

The Absolut Way of Making Vodka

In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite amount. Fast forward 100 years and it was reintroduced as Absolut. Just as then, Absolut is produced in Åhus, L.O. Smith’s birthplace—the very same place where the wheat used for making the vodka is grown. And since the way Absolut is crafted with care will never change, neither will the true taste of our premium vodka.

Keeping Natural Ingredients Natural

The core ingredients in Absolut Vodka are water and winter wheat. Our water comes from a deep well in Åhus where it’s protected from impurities. Our winter wheat is specially selected and differs from other crops; sown in autumn, and harvested the following fall. During the winter days, it grows hardy and robust under the thick Swedish snow—minimizing the need for fertilizer. 

Striving for a circular world

We believe in a world where we all pitch in—making it better for everyone, everywhere. We want a world where we all benefit on a local level by recycling, reusing, and renewing with the resources we already have. So, we look to the future, aiming to further minimize our impact on the planet and make the move to a more circular system. See below just how we’re making it happen.

One Source

We take responsibility for the entire production from seed to bottle, to ensure the quality of our vodka for a better world and a better vodka. ”One Source” is our production philosophy, meaning that every aspect of our production journey takes place in and around the small village of Åhus, Sweden. All ingredients for Absolut Original Vodka are sourced from southern Sweden.

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