Since the early 1980's, Absolut have been supporting the LGBTQ community. It is our firm belief that a colorful, diverse and respectful world is something to strive and work for. Everybody should be able to be, exactly who they are.
Through the years, Absolut have done all kinds of proud activities, including the first spirits bottle ever to wear the rainbow flag, which was made in collaboration with Gilbert Baker, the designer behind the original flag. To us, the rainbow flag represents the diverse voices of the LGBTQ community coming together, celebrating difference in unity. Now, when the rainbow flag is about to turn 40, the time has come to give the rainbow a permanent place in our portfolio. This time with brush strokes, screen-printed on the glass, creating a strong connection to the creative artists that have been inspired by the Absolut bottle in the past. Absolut Rainbow Edition is limited in volume, but not in time. Consume what's on the inside moderately, but please be anything but moderate when spreading the message on the outside! Taking pride in diversity, is what the world needs, now more than ever.
Absolut Vodka is a Swedish vodka made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact Absolut is as clean as vodka can be. Still, it has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.
In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as Absolut. Just as then, Absolut is produced in Åhus, L.O. Smith’s birth town. Also the place where the wheat used for making the vodka is grown. And since the way Absolut is made won’t change, neither will the true taste of vodka.
The main ingredients in Absolut Vodka are water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. Winter wheat differs from other crops: it’s sown in fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized.
Being so refined, why drink Absolut Vodka any other way than it is? In fact, there’s a good reason why: the more refined the vodka is, the better it blends with other aromas meaning Absolut Vodka enhances the taste of your favorite cocktail.
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