Absolut Los Angeles
"Lights, camera, Vodka!"
For this city-inspired limited edition we wanted to capture the opportunity that LA represents to so many – reaching for the stars and recognizing their dreams.
Our innovators at home in Åhus, Sweden, spent over 6 months to find the perfect blend of flavors. We even took a field trip to La-La Land to hold focus groups with local bartenders and vodka aficionados, to tune the palate.
The result was heaven. A spot-on symphony of açai, acerola, pomegranate and blueberry. A trend-forward selection of exotic flavors that took your senses behind the scenes for an exclusive taste of the City of Angels.
As part of our commitment to supporting the spirit of L.A. we partnered with environmental organization Green Way LA – dedicated to restoring nature and natural functions in the city and encouraging urban residents to “live lightly” to improve the environment, health and welfare of their communities.
Lights, Camera, Absolut!