Absolut believes in creating a better, more open world.
One where everyone has the freedom to express their true selves, without fear or recrimination. For 35 years, we have been proud to stand behind the LGBTQ community, championing equal love for all. We celebrate the right of individuals to love whomever they choose, wherever they come from.
Absolut is proud to partner with Britain's largets LGBT charity Stonewall and to support the vital work that they do transforming lives and promoting equality.
Stonewall are a leading voice on international LGBT issues and their global activism speaks volumes of their unwavering dedication to equality. Absolut is also committed to creating a more open, equal world and are excited to work together to raise funds to enable this.
New Absolut Rainbow
Through the years, Absolut has activated a wide range of LGBT initiatives, including the first spirits bottle ever to wear the rainbow flag, which was made in collaboration with Gilbert Baker, the designer behind the original flag. To us, the rainbow flag represents the diverse voices of the LGBTQ community coming together, celebrating difference in unity.
Now, when the rainbow flag is about to turn 40, the time has come to give the rainbow a permanent place in our portfolio. This time with brush strokes, screen-printed on the glass, creating a strong connection to the creative artists that have been inspired by the Absolut bottle in the past. Absolut Rainbow Edition is limited in volume, but not in time. Consume what's on the inside moderately, but please be anything but moderate when spreading the message on the outside! Taking pride in diversity, is what the world needs, now more than ever.