Introducing Absolut Karnival Edition, a passion fruit and orange blossom- flavored limited edition capturing the transformative energy of Carnival. Absolut Karnival Edition features artwork by the Brazilian graphic novel artist and writer Rafael Grampá. Already teaming with Absolut on its new Transform Today campaign, Grampá here extends his creative collaboration with the brand by bringing a unique and colorful vision of Latin America’s most transformative celebration to the iconic Absolut bottle. Absolut Karnival Edition goes on sale in Latin America in January 2014 and in global duty free/travel retail in April 2014.
The rich, smooth, fresh and tropical flavor combines with Grampá’s festive, dynamic, character-driven design to evoke some of the magic of Carnival, reminding us that life is full of possibilities.
Collaboration with Rafael Grampá
To create the bottle design for Absolut Karnival Edition we partnered with graphic novel creator Rafael Grampá. His work is disruptive, lively and authentic. Not only that, he’s a native of Brazil and has experienced the transformative potential of Carnival first-hand his entire life.
Inspired by Carnival festival
The resulting artwork features a cast of colorful characters, created by Grampá, on parade around the bottle. A dog dressed up as a rooster, a young man wearing the head of an old man, a blue-faced giant, happy to give a hug to whoever wants one, a beautiful “Queenfish,” and a character Grampá dubs “The Freedom Knight” and describes as a typical festivalgoer who fights taboos and prejudice with joy and music.
Absolut Karnival Edition is a rich, smooth and fresh passionfruit and orange blossom flavored vodka. It is perfect for mixing tropical and refreshing drinks at festivals and celebrations - try it in a Mojito.
In a mixing glass, gently muddle mint leaves with simple syrup and lime juice. Add Absolut Karnival Edition and ice. Shake and strain into a highball glass filled with ice. Top with soda and garnish with a mint sprig.