The Patron of the Art Fan
Making it as an artist is just about as hard as becoming a rock star, except with way fewer fans screaming in adoration. While success looks very different, the process of slowly building up supporters is very similar. So just as emerging bands will try to get into as many shows and festivals as possible, so do painters. To get their names out there, artists and the galleries that represent them promote the work tirelessly, explaining the concepts behind the expressions, and trying to develop the interest of anyone intrigued by the work. As a way to bring more attention to local art com- munities and attract potential art-buyers beyond the core group of collectors, each year Jugada a 3 Bandas Festival stages a six week marathon of parties and openings, encouraging all types of art fans to join and learn about all the emerging talent across Barcelona and Madrid. As a longtime patron of artists, Absolut worked with Jugada a 3 Bandas Festival to not only increase public interest by promoting the festival, but also to look closely at artists who resonated with the Absolut’s belief in the transform- ative power of art.