Elemental Originality

Absolut Originality

Cobalt - it’s the 27th element on the periodic table. Listed right after iron, the element at the core of industry, cobalt’s most famous legacy is its rich blue color a charming gift of beauty following the most utilitarian. If iron allowed us to build the tools needed to create civilization, cobalt allowed us to paint them the color of sky and water.

The Absolut logo was made the color blue to represent the purity of the water from which the vodka is made. To pay homage to this source, while also experimenting with its iconic bottle that is instantly recognizable whether it is disguised as a bridge or even a vespa, Absolut wanted to infuse the most pure blue into its glass. The result is Absolut Originality, the most beautiful bottle of vodka you’ve ever seen.

What happens when you add a drop of cobalt into motel glass?

The rich blue pigment seeps into the red hot semi-solid form and crawls through, leaving a sprawling trail of blue in its path. The streak remains invisible until the glass cools a surprise waiting to reveal itself like the impatient wait after snapping a Polaroid. Once the bottle reaches a temperature that wouldn’t instantly burn through the thickest gloves on the factory floor, a unique brushstroke appears within the glass.

One by one, a drop of blue is melted into the glass of exactly four million bottles of Absolut. Each one tattooed with its unique mark - each one an expression of originality.

The idea for creating a limited edition bottle with each one completely different from any other started just the previous year. The series called Absolut Unique was a feat of engineering and creativity that allowed each bottle to be painted in haphazard streaks of color that perfectly covered – once again – four million unique bottles.

Since Absolut Unique was a celebration of the infinite possibilities of wild expression, it only made sense that Absolut tap into the equally limitless creative potential of the original elemental blue with Absolut Originality.

As a brand that has its roots in Swedish tradition and art, it still knows how to have a little fun. To complement the release of this new limited edition, Absolut paired with top mixologists to create some of the most unlikely cocktails to hit the bar this year, each inspired by ‘Gourmet Junkfood’. These atypical cocktails might raise an eyebrow of suspicion at first glance as blue candy vines dangle past the lip of the glass, however, upon tasting them, that same eyebrow will dart further toward the sky with surprising delight.

True originals by Absolut

Gourmet junk cocktails:

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Absolut Punch Bag
  • 1 Part Absolut Vodka
  • 2 Parts chamomile tea
  • 1 Part sherry
  • 1⁄2 Part lemon juice
  • 1⁄2 Part honey
  • 1⁄4 Part Triple Sec
  • 1⁄4 Part Tonic water
  • 1 Whole straw
  • 4 Whole flowers (edible)
How to mix

Shake all ingredients and decant into a plastic bag over cubed ice, top with tonic water. Serve with a straw.

Non-alcoholic alternative: West Indian Cooler

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Absolut message in a bottle
  • 2 Parts Absolut Vodka
  • ¾ Part elderflower cordial
  • ⅓ Part lemon juice
  • Tonic water
  • 1 Whole blue shoestring licorice
How to mix

Shake all ingredients and decant into a bottle. Add blue shoestring liquorice into the bottle. Top with tonic water. Use the shoestring liquorice as a straw.

Non-alcoholic alternative: Virgin Raspberry Daiquiri

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Absolut cobalt cloud
  • 1 Part Absolut Vodka
  • 1⁄2 Part pineapple syrup
  • 1⁄3 Part Lillet Blanc
  • 1⁄4 Part Maraschino liqueur
  • 1 Tablespoon vanilla ice cream
  • Champagne
How to mix

Shake first four ingredients together. Put ice cream scoop into a coupette, add content from shaker and top with champagne.

Non-alcoholic alternative: Virgin Pina Colada

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Absolut pistachio moustachio
  • 2 Parts Absolut Vodka
  • 1 Part coffee cold
  • 1 Part condensed milk
  • 2 Tablespoons pistachio
  • ice cream
How to mix

Shake (very hard) and strain into a paper cup over cubed ice.

Non-alcoholic alternative: Virgin San Francisco