Absolut Art Comes to Stockholm
Absolut was the first spirits brand to forge strong relationships with art and artists, starting in 1985 when they asked Andy Warhol to create the first of many iconic ad images inspired by the Absolut bottle. Absolut is still involved in the art world, and established a partnership with Art Basel in 2012. The company is also the originator of Art Bar – an art installation open for a couple of days, where artists show their work alongside a bar that serves limited edition cocktails inspired by the installation.
Text: Madeleine Dahlström Photo: Clara Uddman