Vodka, Meet Water
One year ago Absolut Elyx and Water For People joined forces – proving that having a drink can help save lives.
Keep topping up those cocktail glasses, because you’ll simultaneously be filling up the glasses of those in need with the most important drink in the world: water.
Absolut Elyx teamed up with Water For People a year ago now. If you haven’t heard of them, the charity is a leading light in the water and sanitation sector, operating with the philosophy Everyone, Forever. Their aim is to reach every family, every school and every clinic with long-term lasting access to safe water and sanitation across the nine countries they operate within.
With such a great aim, it made perfect sense for Absolut Elyx to partner with them. Afterall, our handcrafted vodka is made of around 60% water. Together we now have a shared mission to provide 100,000 people with access to safe water for generations.
For each bottle of Elyx vodka sold, we have contributed the funds needed to provide access to a week of safe water (140 liters). For each copper pineapple sold, that’s enough funds for one month of water (560 liters).
Watch Tom Roberts, Social Impact Division at Absolut Elyx, describing the partnership between Absolut Elyx and Water for People and building philantropy into the Elyx business model:
One year on
Every bottle shipped, every cocktail served and every copper pineapple sold has helped Absolut Elyx to raise almost $500,000 in the past year. That’s enough to build permanent clean water solutions for over 15,000 people (about the same amount as an average basketball stadium).
And we’re only just getting started.
Photo credit: Water For People