Sweden’s fashion elite came together at this year’s biggest fashion party: the opening of Swedish Fashion: 2000-2015 at Sven Harry’s Art Museum in central Stockholm. The exhibition explores the explosion of Swedish creativity during this period in time. Absolut Elyx was the proud sponsor.
“As a result, everyday fashion and ‘dressing down’ was something Swedish designers became pioneers in. Both Acne and Cheap Monday designed clothes that a young generation could afford. Meaning Swedish fashion became recognised as cool.”
On the rooftop of the museum, the next generation of designers are on display, including Ida Klamborn, Erik Bjerkesjö and Naim Josefi - paving the way for fashion’s future. However, what the aesthetic will look like going forward is still hard to tell, according to Elmenbeck. “They are not interested in mass production, the fabrics are more exclusive. Having grown up with their iPhone next to them and blogs showing catwalk fashion, their views of what is Swedish have changed slightly. There is a larger focus on colour and high fashion details, he says. “It will be very interesting to see where they will take it next.”
Text: Jonna Dagliden Photo: David Thunander